CAMS Ignition

CAMS Ignition in Tasmania 

In the lead up to the 2012 Targa Tasmania a CAMS Ignition Highlight Package was presented to young Tasmanians at Prospect Hill High School in Launceston.

Eight lucky CAMS Ignition participants got behind the wheel for the first time under the supervision of four time Australian Rally Champions and eventual Targa Tasmania Showroom Class winners, Simon and Sue Evans.

The Rally Champions are fiercely passionate that education of young drivers is the solution. CAMS Ignition teaches Australian youth aged 12 - 18, safe driving behaviours and attitudes in both a classroom environment as well as behind the wheel of a car.

“As rally car drivers we take road safety extremely seriously,” commented Sue Evans. “Both Simon and I have been driving for a very long time; we learnt about safety and the pitfalls of bad driving from a very young age. It is imperative that Australian youth learn good driving habits before they adopt the bad habits from their friends or even their parents.”

“Too often we see the effects of bad driving – fatalities or serious injuries that will live on for the rest of their lives. Not only do they suffer, but their friends and family will endure the consequences as well. In car distractions, speeding, how close you are to the car in front and drink driving; kids need to understand the consequences of their actions and programs such as CAMS Ignition provides the necessary education to assist them in making safer choices.”

Combination of theoretical and practical sessions provided the youngsters with valuable road safety information and their first opportunity to get behind the wheel of a car.

Supported by Launceston Mazda, the event was the first of its type in Tasmania with locals full of praise and looking forward to the opportunity of being involved in future events.

Theory Sessions were run for all the year 10’s at the school the following day.

For more information on CAMS Ignition follow this link.

.

CAMS Ignition Delivers at the Australian Grand Prix

Around 200 12-18 year olds had the opportunity to experience CAMS Ignition over the 4 days of the Formula 1™ Australian Grand Prix and hailed it a huge success.

In the lead up to the event CAMS Ignition received a special endorsement from Formula 1™ ace and the eventual winner of the Australian Grand Prix, Jenson Button. This helped to secure a high level of media interest, including television coverage on channel 10's The Project.

Four schools attended as part of the AGP Community Engagement Program with one teacher labelling it as "the best out of school educational activity I have seen in all my years of teaching".

A further 96 young drivers moved through the session over the course of the weekend with many calling for the program to be formally implemented in schools and 97% noting in a post event survey they thought they would be safer drivers as a result of attending the course.

With Victoria's road toll up 12% to the same time last year, there was no better time to be talking road safety with some of our most vulnerable road users.

Watch the video below for the CAMS Ignition feature story on The Project:

 

For information on CAMS Ignition contact:
Samantha Reid on 03 9593 7777 or ignition@cams.com.au

    

CAMS Ignition at the Australian Grand Prix - Fully Booked!

Around 200 12-18 year olds got the opportunity to experience CAMS Ignition over the 4 days of the F1 Australian Grand Prix and hailed it a huge success.

In the lead up to the event CAMS Ignition recieved a special endorsement by Formula 1 World Champion and eventual AGP 2012 winner Jenson Button securing national television coverage on channel 10's The Project. Four schools attended as part of the AGP Community Engagement Program with one teacher labelling it as "the best out of school educational activity I have seen in all my years of teaching". A further 96 young drivers moved through the session over the course of the weekend with many calling for the program to be formally implemented in schools.

To view CAMS Ignition feature story on The Project click here

CAMS Road Safety Message

CAMS acknowledges the serious road safety issues confronting young drivers and knows that young people perceive that a licence to drive increases their freedom, independence and sensation seeking.
Unfortunately, youthful exuberance often manifests itself in inappropriate vehicle use and combined with inexperience, a lack of knowledge and skills as well as peer pressure; it frequently ends in tragedy on our roads.

Road trauma involving young people often includes those who are not yet licensed or ready to drive as well as learners and newly licensed drivers. Poor decisions and a sense of invincibility lead to risk taking in vehicles both as passengers and drivers. The problem is magnified in rural communities because young road trauma victims are known personally by community members.

CAMS recognise the opportunity to contribute to community road safety especially targeting youth through its resources and extensive club networks throughout Australia.
Motoring events including motor sport activities provide an opportunity to focus young peoples’ interest in vehicles and driving through properly organised and sanctioned activities where the primary objectives are safety, safe decision making and driving excellence.

It is with this purpose and intention that CAMS has developed CAMS Ignition.

Principles of CAMS Ignition

Driver Education delivered through CAMS Ignition is primarily designed to assist young people to develop insight skills about their involvement in motor vehicles and road use. Such skills are crucial to a driver mindset that seeks to prevent emergencies and crashes whether associated with motor sport or regular driving.

CAMS Ignition is not intended to replace learner lessons or the minimum numbers of hours required of pre-licence supervised practice. CAMS Ignition will complement these existing learner driver and licensing activities in line with research which suggests a multifaceted approach to road safety.

CAMS Ignition does not focus on motor sport skills or developing manual car control skills, especially those skills associated with handling an out of control vehicle. The focus of CAMS Ignition is on attitudes and behaviours, awareness and hazard perception.

Watch the CAMS Ignition Video - CLICK HERE 


 

Expressions of Interest - CAMS Ignition Program Presenters and Car Clubs

The first round of “Expressions of Interest” has now closed for Car Clubs and Presenters looking to be involved in CAMS Ignition. It is excellent to see such a large number of CAMS members passionate about contributing to young driver road safety. Further information about the program and the selection process will be distributed in the near future. The recruitment of Clubs and Presenters will be on going so for those who missed the round one deadline, please keep sending the forms in and we will do our best to slot you in for training when we have places available.

For more information contact the CAMS Ignition Manager 03 9593 7735

To register your interest as a CAMS Ignition Presenter click here and email your completed form to Ignition@cams.com.au

To register your Club's interest in participating in CAMS Ignition click here and email your completed form to Ignition@cams.com.au

CAMS Ignition aims to:

• Target pre-learner drivers, learner drivers and early P-Plate drivers – the most vulnerable group on Australian roads.
• Provide an opportunity for communities to work with CAMS and our 430 car clubs across Australia.
• Redirect youth desire for fun in vehicles towards motoring activities including motor sport in a safe and controlled environment.
• Promote socially responsible driving and vehicle use on the road.
• Take advantage of the interest and enthusiasm that young people have in motor vehicles and driving.
• Enhance club related road safety activities through a balance of driver education theory and knowledge transfer.
• Encourage youth and parents to participate in discussion on such issues as youth driving statistics, social behaviour related to driving and culture associated with driving.
• Engage the community, its leaders, parents, businesses, police and other agencies, in CAMS Car Club activities targeting young drivers.
• Utilise high profile motor sport personalities as CAMS Ignition ambassadors.

FURTHER INFORMATION

For further information about CAMS Ignition please contact;

Miss Samantha Reid
CAMS Ignition Manager
T – (03) 9593 7777
E – ignition@cams.com.au

Mr Sean Fernance
CAMS Ignition Coordinator
T - (07) 3850 2402
E - ignition@cams.com.au